鳥ゴ ToriGo

One of my few practice on Illustration + Branding before I took on my Branding Strategy module in college. I worked on this back in January 2021 but when I was reaching the final stages of completion I was busy with my college assignments.
ToriGo is a Japanese Halal franchise chicken joint of TenderFresh. With only 2 outlets in Singapore, this brand is not really well known. Often times ToriGo feels similar to it's main owner TenderFresh which sells & market the same product: Roasted Chicken.
They've never done anything Japanese to the ToriGo branding, perhaps an illustration like this makes a difference.