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INOYA (Branding Idea)

In Branding class, I did supporting products for the INOYA project which contains:
-A pair of illustration posters.
-A set of apparels containing 2 pairs of T-Shirts, a pair of Haori & a pair of Wristbands.
-A pair of cutlery sets
-Advertising using the mascot illustration and short anime video.
Link to video: https://www.youtube.com/watch?v=nsdTbOe7qGQ
The purpose of branding is to promote the original product which are the INOYA frozen food items that I did for Packaging in my previous post. Lots of fun, good to be creative & I found an area in Illustration design that I enjoy! Looking forward to do more beautiful things like this!

Illustration for INOYA Fried

Illustration for INOYA Fried

Illustration for INOYA Steamed

Illustration for INOYA Steamed

Apparels

Apparels

Red Haori

Red Haori

Blue Haori

Blue Haori

Fried Menu T Shirt Design

Fried Menu T Shirt Design

Steamed Menu T Shirt Design

Steamed Menu T Shirt Design

Mascot on T Shirt (Fried)

Mascot on T Shirt (Fried)

Mascot on T Shirt (Blue)

Mascot on T Shirt (Blue)

Cutlery Set (Fried)

Cutlery Set (Fried)

 Cutlery Set (Steamed)

Cutlery Set (Steamed)

Advertising Concept

Advertising Concept

Screenshot of Anime for advertising

Screenshot of Anime for advertising