Balloon Boy Campaign
Link for Balloon Boy campaign: https://www.artstation.com/balloonboy
What triggered the idea of Balloon Boy? What is it about?
It's a project to raise awareness of Kwashiorkor, a type of diseases from malnutrition in poor countries. Balloon Boy tells a story in a shoes of a Kwashiorkor victim being bullied for his condition. What triggered the idea was my passion in cooking, which resulted me to learn in depth about food where malnutrition comes in. Slowly growing up I witness famine in Cambodia & understand what it is to be hungry.
Curious to know about Balloon Boy? Click the link for the campaign on top!
Overall theme for Balloon Boy
Media deliveries for the campaign
A screenshot from the animation which is a minute long.
A screenshot from the Interactive Book. It's optimised for tablet devices but because it's a prototype it can be used on any devices
Advertisement to promote the Interactive Book.
This is a Zine; a book that covers the character designs, narratives & processes.
The website; which you are on right now! It gives a full picture of what's going on~